the awake creative process

Each project is a unique endeavor. Most, however, follow an established process to ensure that your time and effort is used most efficiently from start to finish.

  • Discovery & Strategic Planning
    • Tell me what you hope to achieve. Show me what you do. Tell me who you do it for.
    • Answer a lot of questions and know you are being listened to... and heard.
    • We then establish your project goals, outline parameters, and agree on time, cost and deliverables.
  • Designs & Prototypes
    • You will be presented with initial designs, incorporating existing visual elements or creating new ones.
    • Prototypes of functional deliverables are developed and revised based on your feedback until finalized.
  • Development
    • The site and any integrated features are built to your specifications
    • Current standards for accessibility, programming protocols, and search engine optimization are adhered to. Privacy and security requirements are addressed.
  • Deployment
    • Thorough testing is conducted prior to launch to ensure an optimal user experience, every time.
    • Tools to market your site and measure your success are put in place (traffic statistics, ad programs)
    • Training and documentation is provided for the "Do It Yourself" features (content management, etc.).